Why Choose Shawna?
I am a highly respected media relations specialist with a large client base that has greatly benefitted from my expertise; from members of government (elected officials & their staff members); government administration; non-profit organizations; company executives, managers and front-line staff members; or individuals simply looking for training to protect their positive reputation.
I also have the most current perspective of the news media in the province with my recent experiences within the news media industry. I have been able to effectively keep a pulse on the current news media community in order to provide my clients with the most relevant advice in their quest to maintain long-lasting relationships with the news media, maximize media exposure of events and stories, protect their company/organization’s positive public perception, and control all contact with members of the current news media especially during a crisis situation.
I have a combined 28 years of experience in both the journalism/media relations industries. I have spent 14 years working in television journalism and also 14 years as the City of Edmonton’s media training specialist. I also handled all media relations for the Edmonton Humane Society for 5 years, between 2008 and 2013.
During my media relations training sessions, I sub-contract former journalist, Rob Zittlau to add to the “mock media interview” portions to make them as real as possible. Rob is a videographer who used to work with CTV National News’ Edmonton Bureau when there used to be a local bureau in our province. When that bureau was dissolved, he opened his company, “ICU Video Productions.” Rob operates the video recording equipment, plays the role of a journalist, and contributes exceptional feedback during the playback and critique of the interviews.
The experience and expertise that Rob and I provide is truly unique since we offer comprehensive and highly experienced insight of media relations with our extensive backgrounds.