MANAGING YOUr REPUTATION IS VITAL IN THIS FAST-PACED, DIGITAL ERA.
Reputations can change in an instant, from a negative social media post or an unfavourable news story. Spokespeople constantly need to effectively voice an organization’s brand and messaging. Voices that are not properly trained, or that are not trained at all can be detrimental to your positive public perception.
It is vital to learn how to effectively get your story out with so many organizations and individuals competing for media coverage. Many require guidance to learn how to be their own story-tellers.
Shawna Randolph is one of the most well-known communicators in Alberta. With nearly thirty years of combined experience in journalism, media relations training and representing organizations as a spokesperson, she knows an organization's reputation and profitability depend on how the targeted "public" supports and understands its goals and policies.