SHAWNA PROVIDES BOTH MEDIA RELATIONS TRAINING SEMINARS AND INDIVIDUALIZED MEDIA RELATIONS CONSULTING:
Shawna Randolph is a highly respected and trusted communications specialist with an extensive array of experience, knowledge and invaluable skills needed to be an exceptional consultant.
About the latest local media landscape (which outlets make up the Alberta media);
About the pressures on media outlets and reporters and why they may seem to be aggressive and impatient sometimes (and how to deal with that);
How to maximize media exposure - how to get the media to cover your story ideas, or your events;
How to form and develop long-lasting relationships with the news media;
How to control all conversations with the media, instead of allowing reporters to take control - tips from the first contact (over the phone or in person), through to the end of the interview process;
How to prepare for media interviews;
How to conduct a successful media interview to ensure that you get messages out to the public (this section of the seminar includes videotaped mock-interviews and critique);
Monitoring of media coverage - finding out whether your messages did get out to the public.