Shawna Randolph



Extensive media relations experience:

- Managing media events, new company or new product & services launches through media coverage,

analysis/monitoring media coverage, media relations coaching/training, conducting media interviews;

- Excellent working relationship and professional reputation among media;

- Well organized, quick learner, deadline driven, calm under pressure;

- Repeated success with project development; issues management; and strategic

communications planning for private business, municipal and provincial governments, and non profits

- Strong, fast writer with attention to detail and accuracy - strives for excellence;

- Excellent multi-tasking skills;

- Creative, enthusiastic and loyal employee;

- Excellent team leader and supervisor;

- Works exceptionally well both independently, and as a team member or leader.


Career History, Duties & Accomplishments

           CTV-2 Alberta Primetime (Host)                                                                           2013  - present


         - Hosting daily show, facilitating engaging and in-depth media interviews as part of the award winning program.

Shawna Randolph Communications (owner)   .                                                             2008 – present

Communications Company specializing in media relations

                     Main client City of Edmonton – facilitating media relations training seminars for COE City   

Councillors, managers and staff members regularly

Other clients – media relations consulting, pitching media stories, marketing launches of  new 
companies, products or services via news media, social media and websites. – news release writing, 
speech writing, emcee work 

City of Edmonton                                                                                                   2002-2008

             Senior Communications Advisor - Media Relations (duties began in 2006)                                                                                                                      

-          Run the City of Edmonton’s Media Relations Unit (supervise two employees)

-          In charge of media monitoring and analysis for the City of Edmonton

-          Build and maintain positive relationships with media

-          Pitch story ideas to the media

-          Provide media relations advice to fellow communications team members and City of Edmonton staff/management in other departments

-          Edit and approve news releases, media advisories and PSA’s before distribution

-          Facilitate media relations training courses for City of Edmonton staff

-          Write, produce and host the City of Edmonton’s weekly radio show broadcast on   630 CHED - “Edmonton This Week

-          Develop and oversee City’s Emergency Communications Plan for when the Emergency Operations Centre is activated

             Senior Public Information Officer (PIO III) (Transportation Dept.)                              2002-2006

-          Provided strategic communications advice for department management team (identify potential issues and develop strategies to mitigate them)

-          Coached managers and department staff for media interviews

-          Strategic communications plan writing and development; speech writing; brochure writing and development; writing for web-site

-          Planned and developed various public awareness campaigns and special events

-          Led a team of three other communications professionals

-          Media spokesperson for City of Edmonton’s Transportation Department

-          Daily interactions with media – conducted interviews, wrote and issued news releases, pitched story ideas, planned and facilitated media events/news conferences

-          Wrote bi-weekly traffic columns in the Edmonton Sun’s Drive Section. (innovative

                                  communications tools to get out messages to Edmonton residents.)

-          Regularly coordinated and facilitated department public meetings

-          Produced a quarterly internal department newsletter  (developed it when first hired

Senior Public Affairs Officer, Alberta Environment                                             2001-2002 

-          Hired to assist in boosting the profile of the department and its minister, and to specialize in public education via the media

-      Daily pitching of story ideas to the news media       


-      Wrote and issued news releases, conducted media interviews, coached staff & the minister for    

       media interviews

-      Speech writing, special event planning, brochure writing and development

-      Developed and implemented strategic communications plans

-      Coordinated and facilitated/MC’d department public meetings 

News Anchor – CFRN Television (CTV)                                                              1991-2001

-          1997 - 2001 – Senior Anchor - Anchored, co-wrote and co-produced weekday noon  

        and 6 p.m. newscasts; acted as an ambassador to the station by hosting several   

        charity events every week

-          1995 – 1997 – Anchored, wrote and produced the noon newscasts; spent

afternoons as the station’s health reporter, and produced and hosted the evening health segment (part of 6 p.m. newscast)

-          1991 – 1995 – General anchor/reporter


Education          -     Honours DiplomaTelevision Journalism (Radio and Television Arts)                 1991

                                  Northern Alberta Institute of Technology (Nait), Edmonton, A.B.

-     Several upgrade public relations courses completed regularly                 (ongoing)

       IABC & Public Affairs Bureau   

-     High School Diploma?St. Francis Xavier High School, Edmonton, A.B.                1988


Volunteering   -     Valley Zoo Development Society Board – VP, Communications                     1997-2005

-        Royal Alexandra Hospital Foundation - Board member to

      handle communications                                                                                       1997-2000

-         Canadian Breast Cancer Foundation – Communications Committee  

member of Alberta Chapter                                                                                 2002-2004

-         Several ongoing MC duties with various charity groups                       (currently)                          


Awards, Memberships & Affiliations          

-        2012 Summit Awards (National Animal Care Awards) - Communications Award

-     2005 Edmonton Woman of the Year Award – Consumer’s Choice

      Institute’s “Consumer’s Choice Awards for Business Excellence.”

-         2004 IABC Capital Award of Merit – Visual Communications

-          2002 IABC Capital Award of Excellence Communications & Marketing

-          2002 IABC Capital Award of Merit – Communications Skills & Tactics

-          2002 IABC Capital Award of Merit – Visual Communications

-          Member, IABC (International Association of Business Communicators)   


References are available upon request


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